At GBG, a new sustainable initiative will be implemented from January 2024: Paper towels will be phased out and replaced with cotton cloths where applicable. These cloths are sewn from discarded or decommissioned textiles and replace 2 to 3 pieces of paper towels per hand drying.

They can be washed up to 300 times before disposal, and KEA is thus contributing to giving old and discarded textiles a new lease of life.

By replacing two pieces of paper towels with a cotton cloth, approximately 30% less greenhouse gas is emitted in the overall calculation, including transportation and the washing process. In addition to an expected reduction of just over 4 tons of residual waste per year at GBG, there will also be a reduction in the use of plastic bags for waste basket liners.